“How Do You Do It All?” (Spoiler: I Don’t, But Here’s What I’m Building…
Every week, someone asks me some version of the same question:
“How are you doing all of this?”
And honestly? I get it. My life looks a little… eclectic from the outside. Depending on the day, you might find me elbow-deep in sourdough, leading a product meeting, tinkering with a data model, running a neighborhood run club, logging Ironman training miles before sunrise (Iron Man 2025 here I come ) or dreaming up the next big tool for fellow sourdough bakers.
I’m also married, with kids — which means most days start with making breakfast for the wife and end with snuggling in to read 5 bedtime stories.
So here it is. The full picture. A snapshot of the businesses I’m building, what stage they’re in, and where I’m headed.
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🥖 1. SlateSourdough.comWhat it is: A small-batch organic sourdough bakery and brand based in Tulsa, OK, plus a growing community of bread lovers near and far.
Stage: Live, thriving, expanding.
Right now: We’re baking 5 days a week for Tulsa, hosting creative workshops (like our Girls’ Night Out series), and working toward a stretch dream, a bigger oven for our permanent, public-facing bake space built with our community in mind.
Where it’s going: We’re launching a Kickstarter on July 26 to make that figure oven a reality, and investing more in our digital content to serve the global sourdough community that’s grown around us. Slate is heart-first, but built to scale.
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👟 2. RunClubAt.comWhat it is: A simple SMS-powered neighborhood run club platform. Think: the easiest way to start, join, and grow a local run club — no app needed.
Stage: Beta
Right now: Currently piloting in Tulsa with real runners and real community leaders. The magic? It’s deliberately low-friction — just a phone number and a route.
Where it’s going: I’m building better tools for route preview, RSVP, and safety reminders. Think connection and consistency without the noise of another app. Lord have mercy I don’t need another app.
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🔐 3. GetSakra.comWhat it is: A smart, simple SOC 2 Roadmap platform for small teams.
Stage: Alpha
Right now: We’re (my intern, and I ) combining roadmaps + AI to help startups go from “what even is SOC 2?” to “we’re ready for audit.” It’s honest, fast, and founder-friendly.
Where it’s going: I’ve onboarded 20 early access founders, and in late July, will ship to startup security teams who need clarity without the complexity.
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⚙️ 4. ElasApp.comWhat it is: The AI infrastructure behind Businesses.
An Agentic AI platform for building AI-powered internal tools (think: customizable ERPs, workflows, and dashboards) that don’t require armies of engineers.
Stage: Mid-build, pre-launch
Right now: Dev Team & I are working on foundational features: config systems, access control, form builders, role logic. It’s ambitious and meant for the businesses who want to own their operations stack.
Where it’s going: Think: the rails for small business AI apps, built with Simplicity. Honestly, it’s a big scary problem, but I’m thoroughly enjoying it.
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🔧 5. SourdoughTools.comWhat it is: A curated set of physical and digital tools to help serious home bakers level up their craft.
Stage: Early
Right now: building the product roadmap, sourcing prototypes, and preparing content. Think: tools that are beautiful, functional, and rooted in a sourdough-first philosophy. I’ve built a starter calculator as the first of five different tools.
Where it’s going: Will launch with a flagship set + digital products for bakers who want their tools to feel as intentional as their loaves.
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So… How Do I Do It All?
Short answer: I don’t.
Longer answer: I do it with help, with lots of systems, and with the belief that doing multiple things isn’t a liability. This is how I stay curious, engaged, and growing.
These projects are different on the surface, but underneath, they’re all about the same things:
Empowering people. Building tools that last. Bringing joy into the everyday.
And no, I don’t have it all figured out. But I’m building things I believe in — one boule , one run, one vibe code session at a time.
More soon.
—Lawrence